Family First Firm

Expert Advocates. Protecting Legacies.

Helping you navigate paying for long-term care, securing your assets through strategic planning, and guiding you through probate.

Rating Based on 750+ Reviews

Legal Services

Empowering You
With Expert Insight

We aim to empower our clients with options. Whether you’re navigating long-term care, looking to protect your family from enduring the probate process, or an heir working to settle an estate, we are here to guide you every step of the way. 

Medicaid

Medicaid

We are here to ensure you qualify, even if you have assets.

Estate Planning

Estate Planning

Wills, trusts, and directives that protect what’s important.

 Probate

Probate

Guidance to help settle the details of a loved one’s estate.

Veteran Benefits

Veteran Benefits

Access the essential resources you have so rightly earned.

Family first firm logo

Our practice is rooted in serving families and protecting legacies. Founded in 2009 by attorney Geoff Hoatson, Family First Firm has grown to be the largest and highest-rated elder law firm in Florida.

We provide high-quality, competent, and cutting-edge legal services in the areas of strategic estate planning, Medicaid asset protection, and navigating the arduous probate process. Whether you’re a senior or simply planning ahead, we’ll be here, always by your side. 

Florida’s Largest & Highest-Rated Elder Law Firm

a receptionist attending a client

The Heirloom Journey

Protect your legacy today and tomorrow. Our exclusive process gives you two tailored paths based on your needs. We do the heavy lifting so you can focus on what’s most important to you.

Heirloom:
Roadmap

Proactive planning for those who want to protect assets before care is needed.

Heirloom:
Lifeline

Crisis-response planning for those already facing care costs.

Experience

The Family First Difference

We’re here to help you discover all your options and guide you every step of the way.

 Relentless

Relentless

We’ve saved our clients hundreds of millions of dollars while helping thousands of families protect their legacies. We do not stop until we’ve achieved your goals.

Remarkable

Remarkable

If we can’t find a solution for you, we’ll refund your fees. That’s our commitment. We built our process around passion, optimism, and doing the right thing.

 Relatable

Relatable

We work fast and bring you more options than anyone else. Here, you're not just a case file. We consider our clients part of our Family and we put you First.

Geoffrey Hoatson

Our Founder

Geoff Hoatson

Geoff is the founder and CEO of the Family First Firm – Medicaid & Elder Law Attorneys. He has spent his career working to protect seniors after witnessing the exploitation of his own grandparents. To him, your case is personal. 

Rating Based on 750+ Reviews

Results & Testimonials

Discover The Possibilities

Schedule Your
Strategy Assessment

Whether you’re planning ahead or already facing the costs of care, our team is here to guide you through the process.

Discover The Possibilities

Schedule Your
Strategy Assessment

Whether you’re planning ahead or already facing the costs of care, our team is here to guide you through the process.

The Heirloom Journey – Estate Planning & Long-term Care Insights

Join Geoff Hoatson, Founder and CEO of the Family First Firm, licensed insurance agent, and financial advisor, for an engaging and informative presentation on The Heirloom Journey. A roadmap to peace of mind for you and your loved ones.

During this special event, you’ll discover:

  • How to create an estate plan that truly protects your family
  • The impact long-term care can have on your finances and how to prepare
  • Practical guidance from a seasoned elder law attorney who’s helped countless families just like yours

The Heirloom Journey – Estate Planning and Longterm Care Insights

Join Geoff Hoatson, Founder and CEO of the Family First Firm, licensed insurance agent, and financial advisor, for an engaging and informative presentation on The Heirloom Journey. A roadmap to peace of mind for you and your loved ones.

During this special event, you’ll discover:

  • How to create an estate plan that truly protects your family
  • The impact long-term care can have on your finances and how to prepare
  • Practical guidance from a seasoned elder law attorney who’s helped countless families just like yours

Planning with Purpose – Estate & Medicaid Planning Simplified

Join us for a helpful and engaging session where we’ll walk you through the most important steps in protecting your future and your family. This event will focus on key topics in estate planning and Medicaid strategies for long-term care—two critical areas that can significantly impact your quality of life, financial security, and peace of mind.

Whether you’re beginning the planning process or looking to update existing documents, you’ll gain valuable insights into how to safeguard your assets, qualify for important benefits, and ensure your wishes are honored for years to come. Our team will be here to guide you every step of the way, making complex topics easier to understand and apply.

Heirloom Journey Appointment

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Let's get you scheduled

Let's get you scheduled

By providing your phone number, you consent to receive SMS communications from Lawmatics on behalf of Family First Firm. Consent is not a condition of service. Message & data rates may apply, and frequency will vary. Reply STOP to unsubscribe. Text HELP for help.