Family First Firm
Expert Advocates. Protecting Legacies.
Helping you navigate paying for long-term care, securing your assets through strategic planning, and guiding you through probate.
Rating Based on 750+ Reviews
Legal Services
Empowering You
With Expert Insight
- 24 Hours a Day
- 7 Days a Week
We aim to empower our clients with options. Whether you’re navigating long-term care, looking to protect your family from enduring the probate process, or an heir working to settle an estate, we are here to guide you every step of the way.
Medicaid
We are here to ensure you qualify, even if you have assets.
Estate Planning
Wills, trusts, and directives that protect what’s important.
Probate
Guidance to help settle the details of a loved one’s estate.
Veteran Benefits
Access the essential resources you have so rightly earned.
Our practice is rooted in serving families and protecting legacies. Founded in 2009 by attorney Geoff Hoatson, Family First Firm has grown to be the largest and highest-rated elder law firm in Florida.
We provide high-quality, competent, and cutting-edge legal services in the areas of strategic estate planning, Medicaid asset protection, and navigating the arduous probate process. Whether you’re a senior or simply planning ahead, we’ll be here, always by your side.
Florida’s Largest & Highest-Rated Elder Law Firm
The Heirloom Journey
Protect your legacy today and tomorrow. Our exclusive process gives you two tailored paths based on your needs. We do the heavy lifting so you can focus on what’s most important to you.
Heirloom:
Roadmap
Proactive planning for those who want to protect assets before care is needed.
Heirloom:
Lifeline
Crisis-response planning for those already facing care costs.
Experience
The Family First Difference
We’re here to help you discover all your options and guide you every step of the way.
Relentless
We’ve saved our clients hundreds of millions of dollars while helping thousands of families protect their legacies. We do not stop until we’ve achieved your goals.
Remarkable
If we can’t find a solution for you, we’ll refund your fees. That’s our commitment. We built our process around passion, optimism, and doing the right thing.
Relatable
We work fast and bring you more options than anyone else. Here, you're not just a case file. We consider our clients part of our Family and we put you First.














Our Founder
Geoff Hoatson
Geoff is the founder and CEO of the Family First Firm – Medicaid & Elder Law Attorneys. He has spent his career working to protect seniors after witnessing the exploitation of his own grandparents. To him, your case is personal.
Rating Based on 750+ Reviews
Results & Testimonials
- 100% Medicaid Approval Rate
- Millions of Dollars Saved for Florida Families
Discover The Possibilities
Schedule Your
Strategy Assessment
Whether you’re planning ahead or already facing the costs of care, our team is here to guide you through the process.
Discover The Possibilities
Schedule Your
Strategy Assessment
Whether you’re planning ahead or already facing the costs of care, our team is here to guide you through the process.