Family First Firm
Foundation
Committed to creating a positive impact in lives here in Winter Park, FL, and neighboring communities.
Why We Exist
At the Family First Firm Foundation, we channel purpose into impact. Our mission is simple and urgent: provide peace of mind and support to those in need, especially low-income and underserved seniors across Florida. We do this by funding the people and organizations that stand in the gap: advocates, caregivers, and community programs that help older adults age with dignity.
Mission:
To provide peace of mind by creating financial security.
Vision:
To serve as a guiding light that provides education and creates financial security for everyone as they age.
What We Fund
We direct funding to efforts that protect, advocate for, and uplift seniors, especially where access and affordability are barriers. In the coming year, our goal is to raise $100,000 to support professionals and organizations serving low-income and underserved seniors (with a current emphasis on Seminole, Lake, and Volusia counties).
Community Partners
We’re honored to support outstanding organizations serving Florida seniors, including:
- ADRC
- AdventHealth Hospice
- CenterWell
- Cornerstone Hospice
- Florida Department of Elder Affairs
- Halifax Hospice
- One Senior Place
- Orlando Health
- Senior Resource Alliance
- VITAS Hospice
Family First Firm
Past Events
Stewardship You Can Trust
Our Board of Directors brings decades of combined experience across legal, business, and nonprofit leadership. We’re committed to diligent oversight and transparent reporting.
Geoff Hoatson
CEO & Chairman of the Board
With a background in business administration and law and a personal passion for serving seniors, Geoff has dedicated his career to serving seniors and families in Central Florida.
Let’s Build Something Meaningful
Have questions about giving, sponsorships, or getting involved? We’d love to connect.
- (407) 863-0000
- Mon - Fri: 8:30am – 5pm
- 1030 W Canton Avenue, Suite 102, Winter Park, FL 32789
