The Family First Firm Team

Our People Are Our Brand

Protecting your family is the mission of our family.

Family first firm logo

Relentless - Remarkable - Relatable

Our Family First Firm team is what sets us apart. Our professionals are the driving force behind the personalized solutions we create, tailored to your needs.

At Family First Firm, we pride ourselves on upholding our core values: Doing the Right Thing, Continuously Growing, Believing Everything is ‘Figureoutable’, and Taking Ownership. These values guide every aspect of our work, from client interactions to internal processes.

We believe in doing what’s right, even when it’s challenging. Our commitment to Continuous Growth means we’re always seeking ways to improve ourselves and the services we offer. We embrace the belief that Everything is Figureoutable, empowering our team to find creative solutions to even the most complex legal challenges. We Take Ownership of our work, ensuring accountability and excellence in everything we do.

a receptionist attending a client
Geoffrey Hoatson

Our Founder

Geoff Hoatson

Geoff is the founder and CEO of the Family First Firm – Medicaid & Elder Law Attorneys. He has spent his career working to protect seniors after witnessing the exploitation of his own grandparents. To him, your case is personal. 

Get to know US

Your Elder Law Experts

Hover over team members, and see each personality shine. Click the image to read a bio.

Evyn Greenberg

COO

Ryan Saboff

Managing Attorney

Amber Poling

Director of Organizational Management

Madison Wilder

Director of Organizational Efficiency

Callahan Cleere

Elder Law Attorney

Chris Torchia

Elder Law Attorney

Christianne Dreyer

Elder Law Attorney

Helen Coffee-Clark

Elder Law Attorney

Martha Brancato

Elder Law Attorney

Ricardo Cavalcanti

Elder Law Attorney

Melissa Albery

Executive Assistant to CEO

Angela Alonso

Probate Paralegal

Amy Peck

Estate Planning Paralegal

Amy Wilder

Senior Human Resources Coordinator

Angelica Redd

Probate Legal Assistant

Bianca Freeman

Legal Assistant

Brenda Zamora

Senior Client Services Specialist

Catisha Joseph

Medicaid Waiver Specialist

Chaz De Los Santos

Lead Client Relations Manager

Chris Esser

IT Support Specialist

Gabriela Marcum

Client Services Specialist
 

Grayson Balmer

Client Services Specialist

Indigo Silva

Medicaid Case Manager

Jennifer Lloyd

Client Services Specialist
 

Jim Lovas

Finance Coordinator

Kaitlin Hoatson

Client Service Specialist

Kalei Samrajit

Estate Planning Legal Assistant

Kandyce Cruz

Senior Medicaid Specialist

Karla Ray

Community Relations Manager

Kayla Briggs

Quality Assurance Coordinator

Kendall Wagner

Probate Lead Paralegal

Kris Fleming

Client Relations Manager
 

Laura Royalty

Guardianship Legal Assistant

Lynouse Maxime

Medicaid Case Manager

Maria Rodenbrock

Medicaid Specialist

Marian Persons

Estate Planning Lead Paralegal

Mario Montoya

Client Solutions Manager

Natalia Castelblanco

Client Services Specialist

Rose Brown

Medicaid Manager

Stephanie Garcia

Marketing Coordinator

Suzie Gopee

Medicaid Specialist

Valentin Cirino

Client Relations Manager

The Heirloom Journey – Estate Planning & Long-term Care Insights

Join Geoff Hoatson, Founder and CEO of the Family First Firm, licensed insurance agent, and financial advisor, for an engaging and informative presentation on The Heirloom Journey. A roadmap to peace of mind for you and your loved ones.

During this special event, you’ll discover:

  • How to create an estate plan that truly protects your family
  • The impact long-term care can have on your finances and how to prepare
  • Practical guidance from a seasoned elder law attorney who’s helped countless families just like yours

The Heirloom Journey – Estate Planning and Longterm Care Insights

Join Geoff Hoatson, Founder and CEO of the Family First Firm, licensed insurance agent, and financial advisor, for an engaging and informative presentation on The Heirloom Journey. A roadmap to peace of mind for you and your loved ones.

During this special event, you’ll discover:

  • How to create an estate plan that truly protects your family
  • The impact long-term care can have on your finances and how to prepare
  • Practical guidance from a seasoned elder law attorney who’s helped countless families just like yours

Planning with Purpose – Estate & Medicaid Planning Simplified

Join us for a helpful and engaging session where we’ll walk you through the most important steps in protecting your future and your family. This event will focus on key topics in estate planning and Medicaid strategies for long-term care—two critical areas that can significantly impact your quality of life, financial security, and peace of mind.

Whether you’re beginning the planning process or looking to update existing documents, you’ll gain valuable insights into how to safeguard your assets, qualify for important benefits, and ensure your wishes are honored for years to come. Our team will be here to guide you every step of the way, making complex topics easier to understand and apply.

Heirloom Journey Appointment

By providing your phone number, you consent to receive SMS communications from Lawmatics on behalf of Family First Firm. Consent is not a condition of service. Message & data rates may apply, and frequency will vary. Reply STOP to unsubscribe. Text HELP for help.

Let's get you scheduled

Let's get you scheduled

By providing your phone number, you consent to receive SMS communications from Lawmatics on behalf of Family First Firm. Consent is not a condition of service. Message & data rates may apply, and frequency will vary. Reply STOP to unsubscribe. Text HELP for help.